Design smarts, personality, and tons of experience.
I’m a creative, problem solver with 30 years of experience designing and directing innovative solutions for all forms of brand communications — identity, brand look and feel, packaging, event, web and mobile.
I have created, managed and championed brand communication solutions for companies both large and small, holding positions from Production Coordinator to Creative Director. I believe that the understanding of business drivers, combined with efficient, confident, creative design and presentation are critical to brand communications and brand development.
WORK EXPERIENCE
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Jun 2011 – Present
Herr Designs
Independent Creative Director
Working independently, or creating teams to meet the needs of a wide variety of clients. Projects have included: identity, branding, marketing, packaging, web and interaction design.
Clients: Ferno Grills Inc., Yahoo, Inc., Zynga Inc., Chipotle Mexican Grill, Moment Ventures, Delectable Wine App, Peets Coffee, Lori Markman Showrooms
Clients: Ferno Grills Inc., Yahoo, Inc., Zynga Inc., Chipotle Mexican Grill, Moment Ventures, Delectable Wine App, Peets Coffee, Lori Markman Showrooms
Jan 2018 – Apr 2018
Chipotle Mexican Grill
Creative Director
Temporary position to manage multi-disciplinary Chipotle in-house creative services team of designers, copywriters and project managers.
Aug 2005 – Jun 2011
Sequence, LLC
Creative Director & Partner - Feb 2009 - June 2011
Design Director - Aug 2005 - Feb 2009
Design Director - Aug 2005 - Feb 2009
As Design Director I was responsible for creative development and execution focused on branding, digital and mobile arenas. Responsible for the supervision and direction of designers, production artists, and project managers, as well as external freelance designers and photographers.
- Creative lead on key accounts
- Contributed to user experience design and strategy
- Participated in business development
Clients & projects included: NCLR (National Center for Lesbian Rights), Sonos Inc.,Chipotle Mexican Grill, Opentable Inc., Google Inc., Linden Labs, Zing, ObopayInc., Success Factors Inc.
- Creative lead on key accounts
- Contributed to user experience design and strategy
- Participated in business development
Clients & projects included: NCLR (National Center for Lesbian Rights), Sonos Inc.,Chipotle Mexican Grill, Opentable Inc., Google Inc., Linden Labs, Zing, ObopayInc., Success Factors Inc.
Mar 2003 – Aug 2005
Landor Associates
Design Director
Creative development of identity and packaging projects for Frito-Lay. Including strategic restaging of the core Frito-Lay brands; Lay’s, Doritos, Tostitos and Cheetos, new brand and product development as well as multi-pack and on package promotion. Responsible for the supervision and direction of designers, production artists, and project managers, and external freelance designers and photographers.
Oct 1999 – Feb 2003
Herr Designs
Creative Director
Clients & projects included: FringeGolf.com, Multimedia Live, ROI Direct.com, Spectrum Naturals, Inc., TCB Builders, Inc., Jonathan Wayne Photography, Stocksource, Inc., and Foote, Cone & Belding (Levi’s Jeans for Women).
Apr 1997 – Oct 1999
Studio Archetype, Inc. / Sapient Inc.
Design Director & Knowledge Manager
Recruited by former Clement Mok Designs client, Revo, as Design Director at Studio Archetype, I directed all phases of the design process: client relationship; project definition; creative vision; concept development, refinement and delivery.
Responsible for the supervision and direction of designers, web developers, production artists, and project managers. Interfaced with clients to determine project requirements, set goals and expectations.
Presentation responsibilities covered business development, project presentation, and internal and external company promotions.
Clients & projects included: Health Hero Network, 3com/3compark.com, iQVC -gemsandjewels.com, Revo - print work and revo.com, NRW identity
Following the merger with Sapient, Inc. my role changed to Knowledge Manager and was responsible for the creation, brokering and sharing of knowledge and knowledge management systems on a corporate-wide level.
Developed and maintained knowledge of internal skill-sets, while identifying, developing, and documenting best practice models. Created internal intranet for the dispersal of new company identity and assets, as well as knowledge-sharing materials.
Responsible for the supervision and direction of designers, web developers, production artists, and project managers. Interfaced with clients to determine project requirements, set goals and expectations.
Presentation responsibilities covered business development, project presentation, and internal and external company promotions.
Clients & projects included: Health Hero Network, 3com/3compark.com, iQVC -gemsandjewels.com, Revo - print work and revo.com, NRW identity
Following the merger with Sapient, Inc. my role changed to Knowledge Manager and was responsible for the creation, brokering and sharing of knowledge and knowledge management systems on a corporate-wide level.
Developed and maintained knowledge of internal skill-sets, while identifying, developing, and documenting best practice models. Created internal intranet for the dispersal of new company identity and assets, as well as knowledge-sharing materials.
Apr 1994 – Mar 1997
Fitch, Inc.
Director
Work centered on brand strategy and comprehensive packaging lines for consumer goods. Responsible for all phases of the design and production process. Directed teams including designers, production artists, and project managers. Managed outside vendors including photographers and illustrators, and wrote and delivered all design specs and documentation.
Clients & projects included: Old Mother Hubbard Pet Foods, Dremel Inc., EKCO Housewares Inc., BRK Brands Inc., First Alert Smoke and Carbon Monoxide Alarm packaging.
Clients & projects included: Old Mother Hubbard Pet Foods, Dremel Inc., EKCO Housewares Inc., BRK Brands Inc., First Alert Smoke and Carbon Monoxide Alarm packaging.
Feb 1990 – Feb 1993
Clement Mok designs
Lead Designer
Lead designer on a wide spectrum of projects. Responsible for design strategy, concept generation, refinement and production of final deliverables. Led and mentored small teams of junior designers.
Clients & projects included: Apple Computer, Inc., Revo, Inc., Gain Technologies, BlackCurrant Technologies
Clients & projects included: Apple Computer, Inc., Revo, Inc., Gain Technologies, BlackCurrant Technologies
Aug 1988 – Feb 1990
Primo Angeli Inc.
Production Co-ordinator
Responsible for all aspects of mechanical art production and co-ordination for major brand, multiple SKU projects.
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EDUCATION
Academy Of Art College
BFA Graphic Designs
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AWARDS / RECOGNITION
Communication Art Award of Excellence, Communication Arts DesignAnnual, West Coast Art Directors Club, Print Regional Annual, PrintCasebook 10, The San Francisco Show, Publish Design, SF AdvertisingClub, How Design, POPAI – OMAA, HighFive, San Francisco CraftsmenGroup